WORK
Voice and tone
Enabled 5 writers to write consistently
Reduced drop-off rates during event registration
Improved 565 pieces of content
COMING SOON
Set up a content-first design process
Standard practices led to fewer inconsistencies
Reduced drop-off rate by 18%
Creating a unified guide for WILD’s social media outreach
Microcopy
Clarifying expected user actions through concise messaging
Reduced support tickets by explaining the consequence of actions
Help center
Offering centralized in-platform support for users
Reduced support tickets by 30%
Led content research and testing
Synced articles with product launches for immediate user education
Style guide adopted by 200+ people
Style guide
Maintaining consistency across 3 products at Quartz Network
Establishing a strategic content framework at Quartz Network
Audited 829 pieces of content
Content strategy
Enhanced company's UX maturity by 3x
Information architecture
Revamping user settings with simplified navigation
Reduced design to dev time by 2 weeks