Sonal Ravi · Content designer · Bay Area
AI in the loop. Human at the wheel.
I'm Sonal, a content designer at OKX, building language systems for AI-powered financial products in regulated markets. I help people understand, trust, and act on complex money decisions.
01 / How I got here
Founding writer to systems architect
I started with an MFA in creative writing, built a content team at Quartz Network, then moved to OKX to manage content systems across nine regulated markets spanning growth, activation, payments, Earn, and asset management.
Now I'm focused on AI workflows and how they scale content strategy without sacrificing judgment.
02 / Working with AI
Delegation vs. ownership
With product
- Delegate
- Prototypes flows and pressure-tests ideas before engineering invests
- Own
- Clarity across the journey, motivating language, strategic framing
With engineering
- Delegate
- Reads components and suggests cleaner string implementation
- Own
- Intent behind every word, decisions about what ships, consistency across touchpoints
With design
- Delegate
- Drafts variants and stress-tests hierarchy
- Own
- Messaging framework consistency, voice across every screen, connective logic
With legal & compliance
- Delegate
- Pre-flights for risk, tone, and disclosure clarity
- Own
- Final sign-off on what's safe, what needs softening, what protects users—partnering with ops to ship
With local markets
- Delegate
- Surfaces cultural, behavioral, and regulatory nuance
- Own
- Editorial judgment with subject matter experts, stakeholder feedback, what doesn't translate
With localization
- Delegate
- Generates source content for translation (glossaries, ICU, length budgets), guardrails for AI experiences
- Own
- Terminology systems, messaging framework, upstream decisions that protect every locale
03 / Shipping products
Speed up vs. pause
▶ Speed up
Volume, variants, first passes
- First-pass drafts and variants
- Tone, length, and terminology audits
- Edge cases and error states
- Pseudo-localization and length checks
- Competitive research and synthesis
- Prototype scaffolding
◆ Slow down
The calls that protect the user
- Strategy, narrative, and product framing
- Trust, risk, and disclosure decisions
- Voice in sensitive product moments
- What we choose not to say
- Legal and compliance judgment
- Local market nuance
- The final user experience
04 / Select outcomes
Where judgement made a difference
USDG Earn, US
Trust at first depositDesigned onboarding content that made a new stablecoin yield product feel safe to try. Reframed risk language and rewards copy around clarity instead of hype.
Lira Boost, Turkey
Local language, local behaviorAdapted savings content for a high-inflation market where overnight interest was already a daily habit. The copy met users where their money instincts already were.
OKX Card referral, Brazil
Cultural cues, simplifiedSimplified referral content for a market with specific cues around money and trust. Stripped jargon, surfaced the benefit, made the share moment feel personal.
Navigation redesign, Global
Faster to the first tradeRestructured how new users find their first action, with copy and IA designed to remove decision points instead of adding reassurance to them.
05/ Personal
Beyond work
I live in San Francisco with Shadow, my siberian husky. I started Chester's Village, a community for dog owners, after losing my late dog Chester so I spend a lot of time around dogs. They make me very happy. I also love Salsa, Bachata, and Bollywood.