Projects
01
Turkey
Helping traders turn daily withdrawals into effortless savings
I built a localized content strategy that drove $1.29M in assets in one month by testing onboarding value props, defining user types, and developing trust-led messaging and content guidelines for the Turkish market. I partnered with Language Managers, Legal, and Compliance to test and refine the experience.
Impact
$1.29M
Assets held in one month
02
US
Translating complex regulations into a clear rewards onboarding experience
I built a compliant shared vocabulary, preempted user questions, and progressively disclosed regulatory information to drive activation and transparently explain money movement for users unfamiliar with stablecoin rewards.
Impact
$17M
Revenue · $5.1M weekly deposits
03
US and UK
Built a scalable content design system for cross-functional teams
I shaped fragmented, inconsistent content into a scalable design system by establishing clear standards and guidelines and gamified the adoption to empower 200 cross-functional partners to build cohesively, ultimately cutting drop-off by 18% across three distinct product verticals.
Impact
18%
Decrease in drop-off rates
04
US
Establishing a unified voice and tone framework
I developed a lean, actionable voice and tone guide to govern content strategy for WILD. By defining core brand attributes and establishing clear writing principles, I created a foundational framework that equipped a volunteer team of writers and designers to build cohesive messaging.
Impact
11
Writers and designers enabled
05
Brazil
Making card referrals clear, actionable, and easy to track
I designed the content for a step-by-step referral experience, giving users visibility into referee progress and making each stage of the journey easier to understand. The experience drove a 121% increase in card transaction volume and 61% growth in active users.
Impact
121%
Increase in transaction volume