Content designer · San Francisco, CA
Sonal Ravi
I design global content systems that bridge the gap between compliance and user trust. From launching 0-to-1 products for 50M users across 9 international markets to building a content design practice from scratch, I develop the linguistic infrastructure needed to deliver deeply localized, trustworthy experiences.
Projects
01
Turkey
Lira boost
Launched a localized 0-to-1 savings product, growing assets from $0 to $1.29M in one month by user testing a localized content strategy with language managers, legal, and compliance.
Impact
$1.29M
Assets held in one month
02
US
USDG rewards
Shipped a 0-to-1 yield product, generating $17M in revenue and $5.1M in weekly deposits by translating complex financial mechanics into transparent mental models for money movement and rewards.
Impact
$17M
Revenue · $5.1M weekly deposits
03
Global content automation
Prompt-engineered a stress-testing tool to visualize design in 50+ languages in real time, cutting localization QA by 80% and reducing design errors by 23%.
Impact
80%
Reduction in localization QA
04
Content Style Guide
Shaped fragmented content into a scalable system 200+ people use, cutting drop-off by 18% across three product verticals.
Impact
18%
Decrease in drop-off rates
05
Voice and Tone
Built a lean voice and tone guide for WILD, giving a volunteer team of writers and designers one recognizable voice to promote women in design.
Impact
11
Writers and designers enabled
06
Chester's Village
Founded a dog community around shared pet care, growing it to 160 members and 100 dogs by hosting local events and facilitating weekly rituals.
Impact
122
Active users