Content designer · San Francisco, CA
Sonal Ravi
I specialize in building the linguistic infrastructure and content strategy that builds trust and localized content for global markets.
Projects
01
Turkey
Lira boost
Launched a localized 0-to-1 savings product, growing assets from $0 to $1.29M in one month by user testing a localized content strategy with language managers, legal, and compliance.
Impact
$1.29M
Assets held in one month
02
US
USDG rewards
Shipped a 0-to-1 yield product, generating $17M in revenue and $5.1M in weekly deposits by translating complex financial mechanics into transparent mental models for money movement and rewards.
Impact
$17M
Revenue · $5.1M weekly deposits
03
US and UK
Content style guide
Shaped fragmented content into a scalable system 200+ people use, cutting drop-off by 18% across three product verticals.
Impact
18%
Decrease in drop-off rates
04
US
Voice and tone
Built a lean voice and tone guide for WILD, giving a volunteer team of writers and designers one recognizable voice to promote women in design.
Impact
11
Writers and designers enabled
05
Brazil
OKX Card
Designed the referral content for the OKX Card in Brazil, guiding users through each step of inviting a friend and earning rewards.
Impact
121%
Increase in transaction volume