01 · Fintech
Lira boost
Launched a localized 0-to-1 savings product, growing assets from $0 to $1.29M in one month by user testing a localized content strategy with language managers, legal, and compliance.
$1.29M (52.8M TRY)
In assets under management
- Role
- Content Designer
- Company
- OKX
- Launch
- 0-to-1
- Market
- 🇹🇷 Turkey
- Status
- Shipped
Snapshot
WE OBSERVED
Users manually withdrawing all their Turkish lira at night to chase high overnight bank interest, creating friction and draining platform liquidity
So we built
An auto-sweep feature that seamlessly earns users competitive overnight interest on idle fiat directly within OKX
Where I came in
I owned content for activation, onboarding, portfolio, transaction history, notifications, and emails, translating complex mechanics and compliance rules into a frictionless, localized experience.
AND HOW IT PAID OFF
USERS
Enjoyed effortless yield and instant liquidity for trading, eliminating the need for daily, manual transfers
BUSINESS
Retained funds on OKX, grew AUM, and boosted trading activity
CHALLENGE
Gaining trust in a market trained to ignore us
Turkish Lira has drastically lost value against the USD
Severe inflation due to changing government policies
A traumatized market that did not trust institutions
Localized content standards
Inconsistency breaks trust. I developed a strict currency localization system based on context tiers and ensured formats never mixed on a single screen.
- Turkish lira: For onboarding, education, and marketing
- TRY: For portfolio, transaction history, balances
- ₺ (Symbol): For push notifications, toasts, banners
Simplified product mechanics
Three backend rules were rewritten so onboarding stayed predictable and conversion momentum held.
- Earnings delay: “Your Lira is all set to earn tonight. Check back after 4:30 pm.”
- 90-minute redemption: “Your funds should be available within 90 minutes.”
- Early redemption: “Redeem now to get your funds sooner, or wait 12 hours to keep today’s interest.”
Matched the moment
Notifications were rewritten to match how users actually felt at that moment: reassurance at night, momentum in the morning.
Auto-boost activation
Before
After
Overnight earnings
Before
After
Built from local trust signals
Turkish users had lived through repeated currency crises, so research shaped every value prop: Est. 41% APY leads for credibility, Redeem easily answers the liquidity fear, No limit speaks to aspiration - united by the headline “Wake up to more TRY.”
- Listen - partnered with the Turkey market team on what users quietly feared
- Test - concept-tested messaging and found two distinct user types
- Map - assigned each value prop to the user it served
- Apply - drove notification timing, sequencing, and CTAs
LEARNING
Do not ship a feature, fix the behavior underneath.