Sonal Ravi

About

I design global content systems that bridge the gap between compliance and user trust. From launching 0-to-1 products for 50M users across 9 international markets to building a content design practice from scratch, she develops the linguistic infrastructure needed to deliver deeply localized, trustworthy experiences.

Where I've led content

• OKXContent DesignerMay 2024 - Present→
• Chester's VillageVillage keeper2024 - Present→
• Quartz NetworkSenior Content DesignerDec 2023 - Apr 2024→
• WILDUX Writing Consultant2023→
• Quartz NetworkContent DesignerDec 2021 - Nov 2023→

Experience

• OKX

  May 2024 - Present · San Francisco, CA

  Content Designer

  • Prompt-engineered a stress-testing tool to visualize design in 50+ languages in real time, cutting localization QA by 80% and reducing design errors by 23% via evaluation rubrics and guardrails for model-generated content.
  • Launched a localized 0-to-1 savings product, growing assets from $0 to $1.29M in one month by user testing a localized content strategy with language managers, legal, and compliance.
  • Shipped a 0-to-1 yield product, generating $17M in revenue and $5.1M in weekly deposits by translating complex financial mechanics into transparent mental models for money movement and rewards.
  • Drove an onboarding redesign, increasing first-time trades by 11.8% and reducing time to first trade by 29% by simplifying steps and clearly outlining rewards.

• Quartz Network

  Dec 2023 - Apr 2024 · Remote

  Senior Content Designer

  • Published a content style guide and scaled it to 200 active users through a comprehensive content audit, facilitated workshops, and a gamified rollout plan.
  • Integrated a reusable content library into the Figma design system, reducing content delivery time by 50% by identifying common UX patterns with designers and engineers.

• Quartz Network

  Dec 2021 - Nov 2023 · Remote

  Content Designer

  • Built a foundational content system, improving 565 pieces of content and reducing drop-off by 18% by establishing voice and tone principles, reusable patterns, a glossary, and a content testing plan.
  • Moved content design upstream in the design process, tripling UX maturity by contributing to audits, roadmapping, user testing, and design sprints.
  • Led weekly content design critiques, establishing a content-first process by setting content KPIs and tracking performance to guide design decisions.

Projects

• USDG rewards

  USA

  Led content design for USDG Earn, a dollar-pegged stablecoin rewards program on OKX, translating a complex regulated product into clear, trustworthy language across discovery, education, and activation. The launch contributed to $17.8M in USDG AUM, 33% user penetration, and 40% of total US stablecoin AUM on OKX.

• Lira boost

  Turkey

  Co-led content design for Lira Boost, a 0-to-1 fiat earn product for OKX Turkey, turning a daily off-platform behavior into an on-platform habit through localized product copy, notifications, and marketing touchpoints. The product grew from zero to 52.8M TRY (~$1.29M USD) in AUM within weeks of launch.

• OKX App Redesign

  Global

  An app-wide redesign of OKX's information architecture that reduced time to first trade by 29%, lifted deposits by 12%, and grew yield assets by 6X. I owned end-to-end content design for onboarding, homepage, portfolio, and activity management.

• Chester's Village

  Community

  Founded a dog community around shared pet care, growing it to 160 members, 100 dogs, and 122 active users of the website by hosting local events, facilitating weekly rituals, and curating local recommendations.

Skills

• UX

  Microcopy, Product writing, Content strategy, Information architecture, Taxonomies, User flows, Onboarding, Conversion, Mobile UX, Web UX, Prototyping, Content hierarchy, A/B testing, UX writing, Multimodal UX, Conversational design, Accessibility, Design thinking, Activation, Customer journey

• Content architecture

  Structured content, Content schema, Content modeling, Retrieval, Modular content, Terminology management

• Content systems

  Design patterns, Content libraries, Design systems

• Localization

  String architecture, CMS, Multilingual content, Translation management, Cultural adaptation, Internationalization

• AI

  LLMs, Prompt writing, Model-generated content, Evaluation rubrics, Content governance, AI-assisted workflows, Context engineering, Conversational AI, Content evaluation

• Tools

  HTML/CSS, Figma, Git, WCAG, Lyssna, ChatGPT, Claude, Gemini, Claude Code, Cursor, GitHub Actions, Vercel, ElevenLabs

Education

• California College of the Arts

  Creative Writing

  2019 - 2021

• Christ University

  Business Administration

  2016 - 2019

Certifications

• DAIR.AI · Advanced Prompt Engineering

  Mar 2026

• Stanford · AI Fluency and Applied Workflows

  Jan 2026

• Button · MBA Speak for Content Designers

  Jan 2026

• UX Content Collective · AI in Content Design

  Jan 2024