02 · Fintech
USDG rewards
Shipped a 0-to-1 yield product, generating $17M in revenue and $5.1M in weekly deposits by translating complex financial mechanics into transparent mental models for money movement and rewards.
$17.8M
USDG assets under management
33%
User penetration
40%
Of US stablecoin AUM on OKX
$5.1M
Weekly deposits
Overview
USDG Rewards is a dollar-pegged stablecoin rewards program on OKX. I led content design across discovery, education, and activation, translating a complex regulated product into clear, trustworthy language for US users who needed to know exactly what a reward is, who pays it, and what happens to their money.
What I did
- Designed the disclosure hierarchy for rewards, custody, and risk
- Wrote discovery, education, onboarding, empty states, and error recovery
- Partnered with compliance to pre-clear reusable language patterns
Mechanics before benefits
The content strategy led with how rewards work - source, schedule, and custody - before any yield number, so the offer read as credible rather than promotional.
A regulated product in plain language
- One consistent mental model for money movement across every surface
- Reusable, pre-cleared compliance patterns instead of one-off legal copy
- Education placed at the moment of doubt, not buried in a help center